Originally Posted by
Baa_Baa
There is also the disintermediation and disruptive factor of major sporting franchises, including NZ and World Rugby (the Sky cash cows) realising that they don't need a content distributor in the internet on-demand age.
Anyone, including sporting franchises, can be their own content distributor leveraging multiple internet 'TV / video' channels, reaching out to the whole world, offering a pay-per view service at a minuscule fraction of the cost to viewers of current monopoly content distributors like Sky.
The rate at which Sky's content distribution model unravels will accelerate, it is most certainly not going away.