Originally Posted by
NT001
Skid, I accept that's the way some people see it because it looks temptingly logical in a marketing sense. Up till now, a2MC and its predecessor A2 Corp have managed to survive in a market dominated by sellers of A1 milk by just saying "A2 is good for you" and not annoying its competitors too much. As a result, many consumers and marketing analysts think A2's success is just due to slick advertising and maybe putting a secret additive in the milk that gives you warm fuzzies.
In the longer term, though, with more and more science emerging that shows A1 and mixed A1-A2 milk not only causes digestive problems but has real medical implications as well, how is a new owner going to explain to its consumers why it's continuing to sell them A1 milk as its mainline product?
A few years ago there was much less science available on A1-A2 and still some dispute about it, but it's now become a big topic for research teams round the world who are uncovering and publishing details of the nasty things A1 can do to you.
It's no longer disputed now that A2 milk is the original natural milk produced by cows and also by human breast-feeding mothers, and A1 milk is a genetic aberration that can cause problems in many consumers. If you believe in the science, you have to say "A1 is bad for you", and this is what a2MC is gradually moving towards doing, rather than just trotting out the old blah that "A2 is good for you". That's not an easy position to adopt if you're pushing A1 milk and formula as your main product line.