Met Tim Glassons years ago at an investors’ presentation and asked him how he & his team kept up with the latest trends in the fast moving women fashion world.
He said that it was about having a great design team and investing substantially in them attending all the fashion & trade shows highlighting the latest trends, in style as well as fabrics.
Then, there’s the ‘little’ trick of visiting the suppliers in China and going through their show-rooms, but more important was to visit their cutting rooms and store-rooms. A keen eye is needed to spot the trends emerging out of the rooms for the next season from the major fashion houses. 😜