Originally Posted by
Subway
Not sure I really agree with that analysis, the classic range is their core product, that is where they are trying to push volume. Except when you contract brew your core product, you are paying away margin.
Given Moa have already discounted/repositioned their core range to the mid/lower end of the market its margin they can ill afford to pay away.
Lets not forget the reason why they had to contract brew in the first place was due to the dispute around the brewery expansion at their current site that forced them into this situation, this wasn't a by choice decision.