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I see this as potentially a better option than EZE since most travellers want to see Machu Pichu and also it avoids the uncertainty in Argentina. Realistically I dont see NZ operating direct to Brazil even with the 787s - unless fuel prices recede and the 787-9 exceeds current projections.
With respect to my many Peruvian friends, there is probably more demand from Uruguay than Peru. Animeart is right the demand is in Brasil then Argentina. I doubt there would be many non-pacific routes Air NZ could make work with only NZ and Australian demand. As a rough example, NZ gives out the following working holiday places to South Americans each year: