You can. And thats why Apple is getting its ass kicked. Just because something is pretty, or first to market, doesnt mean it will ultimately win that market.
"The fact that Samsung stands atop the global smartphone heap isn’t new information, but the sheer volume of smartphones the Korean company has shipped so far this year is staggering. With the Galaxy S5 just beginning to ship, Samsung’s total shipment volume for the first quarter of the year came to 85 million smartphone units, more than the next four competitors — Apple AAPL -1.25%, Huawei, Lenovo and LG — combined."
http://www.forbes.com/sites/ericmack...istant-second/