Quote:
quote:Originally posted by Snoopy
As Bongo said, Long John Silver's is the YUM fish and chip shop brand that RBD have access too. LJS doesn't have a big international presence though - only 34 stores in the entire world outside of the USA (vs 1200 inside). My fear for bringing LJS here is that it would have to be better than the incumbant competition. NZ is a land of close coastlines, fresh fish, and generally good fish and chip shops that offer good value. Is there a profitable niche for Long John Silver's in New Zealand?
Is Yum!'s LJS the same LJS that you can find in some malls in Auckland? If so, and if RBD maintains similar menu, practices and price range to those of such LJS, then I would struggle to see how it would fit with RBD's current positioning strategy.