Winner mate, you love playing Devil's advocate...sometimes I think you thrive on it. They're in the middle of a major transformation process as clearly articulated in the Macquarie presentation. Its not that hard to understand. Listen to the presentation.
The link to listen to this presentation is in here. http://nzx-prod-s7fsd7f98s.s3-websit...551/323074.pdf
If you are serious about understanding OCA there is no excuse for not making the time to view this.