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I'm fairly certain they have a plan for getting the message out to the medical fraternity. Pardon me if I'm wrong but I believe we are not dealing with medication as such but rather a Diagnostic Tool that if it is in fact the best available, cheaper, non invasive and patented then word of mouth and targeting urologists and medical conventions will pay off. Its not like we are going out for a packet of paracetemol and there are 20 brands to choose from. What is going to be the biggie is the confidence of accuracy in the results. Any stuffups will be very damaging especially early on.
Disc: Holding PEB