Originally Posted by
kyanar
That they still won't sell you Sky Go without you also having a set top box boggles the mind. Foxtel worked out years ago that not everyone wants to bolt a dish to their roof, but they're still a potential customer. People in share houses, students, itinerant workers, they don't want to have a box installed in the house - and Neon isn't the answer, that's closer to Binge from Foxtel. Separating out sport into an individually purchasable streaming product worked out great for Foxtel with Kayo as well - Sky still stuck on their "Starter + Sports Package".
You'd think it makes sense for them to do it that way when sporting rights is basically their only product left - but the competition is piracy (livestream, Facebook Live, etc), not going without, so the only way to win is to offer a superior product which they steadfastly refuse to do.