Hasn't stopped companies advertising products that have never and would never contain gluten as being gluten-free.
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We are deviating from the thread ... however - almonds are not nuts ... i.e. the warning is justified (they probably use the same mill as well for nuts - and traces of nuts might be mixed with the almonds).
Back to milk: Of course - some companies make quite obvious but not value adding product claims like "gluten free mineral water". I don't know whether it increases their turnover .... personally I try to avoid companies who don't respect their customers (i.e. treat them as stupid).
I am however quite sure that the majority of concerned parents won't feed their baby's any white powder which claims to be "A1 free", but they will go for the real thing if they know that they want A2 ...
And he bought them for 5c you say. How many of the current cheerleaders of ATM have 5x their money do you think ? I was similar to your "acquaintance" but a little bit later. Quadrupled my money but sold out too much way too early. Lessoned learnt. The question is what these people did with the money since then. Most would have made more staying in ATM. Not all though. That is the real issue.
NZ farmers supply Synlait - IF and Aussie farmers supply the wet-milk sold in Aussie supermarkets.
A2M would team up with or acquire an Aussie milk processor to also pump out IF with all that raw material being supplied by Aussie farmers.
A2M would also happily cannibalise their wet-milk sales for higher margin infant formula product if it came down to that...
There is no indication of a possible shortage of raw material