It could be churn from retail investors selling down as AIR broke down through TA supports - then other investors who tried to catch the bargain hit their stop losses - rinse and repeat and catchy falley knife. We can all look at the same charts.
The Big boys also look at the same charts - why would they buy when the retail folk are chasing the price down like this? Smart money wanting to buy air will be waiting as the price is improving daily.
Buy and hold people can ignore the noise and enjoy the yield :)