Originally Posted by
mistaTea
I think Sky should continue to turn a blind eye so far as account sharing goes for the minute. Their subs are still growing at a rapid rate, so they should just focus on repositioning their brand proposition and charting the course to sustainability.
Once they reach a sustainable point and growth stops then they can take another look at the account sharing issue.
NETFLIX have also started making noises about reviewing this. They have turned a blind eye from when they started because their subs kept up double digit growth for many years so it wasn’t an issue. After subs recently fell in the USA it has caused a bit of a rethink - though they are still yet to actively police it.
Sky are not at this point yet.
They have also had much less to say about piracy after winning the kodi box case. They do have a duty to their content partners to play a role in protecting copyright etc, but banging on about it in the media does not actually help Sky reinvigorate its brand.
I think new management have realised this - and even Sophie (who was heading up the legal team under John when Sky first came out swinging) has not made any more noises about actively continuing this fight. It’s a fight Sky will only lose anyway. They just need to focus on the product offerings and distribution model. If the user experience is great and the price is right, they will have no issue attracting more than enough paying subs.