Originally Posted by
mistaTea
I actually don't think that is a mistake at all.
Sky need to focus on products that meet consumer demand.
No point your brother-in-law paying $100 per month when he really just wants sport. Sky Sport NOW should become more popular over time for those who just want a sport package - and that helps Sky know where to invest more.
If your brother-in-law still wants some of the hit shows Sky have he can also take NEON. That is only $13.95 per month (or $9.99 per month if you bill through Spark). So for half what he is paying now he could 'have the best of both worlds'.
Sky will have hundreds of thousands of Sky Box customers for years to come - but it is their streaming apps (NEON, Sky Sport NOW, Sky GO and RugyPass) that will become increasingly valuable over time. The more people that adopt (or switch to) these services, the stronger the signal for Sky as to where to focus future CAPEX.
We must not fear cannibalisation of our 'old' offerings in favour of the new.