I don't have a copy of the report with me, but it showed awareness up and relative Kiwi visitor numbers increasing over and above similar NZ destinations.
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Attachment 12717
watching the webinar...
At the last AGM the directors said that they realised their limitations at skin care marketers and were hiring people who knew and lived in the target market. It will be interesting to hear any further updates. Thanks emearg The Instagram post looks interesting. Kim has 76,000 followers, the post has 1500 likes.
Hi LF.
I feel a bit better now I've had my rant but as a marketer in my previous and current life, I just don't get the strategy for BLTs skincare promotion.
I know I'm nowhere near the target market but my wife tried the product, isn't interested in a repeat purchase and thinks the messaging is a bit loopy too.
I'll be sending a few questions to Brian in advance of the ASM and happy to add others you or any other STers would like answered at the meeting.
Just PM me with your questions and I'll add them to my list.
Maybe there might be some positive news at the meeting. Maybe the Canada launch was a sensational success and I will be proved totally wrong about Unconditional Skincare.
In that case all will be forgiven and my romance with BLT will continue - with no more Warriors analogies. :)
Winner: Thanks for your kind words mate. Nice to see your softer side on display. Haha.
Hi Pierre,
Glad you feel better after your rant.
FWIW while I have done well out of BLT in the past, my current holding (much smaller than yours, I suspect,) has a big ? over it. I think the Unconditional Skincare model is a good one, but is hampered by a single product focus. It would be much more credible to offer a range of similar products in my view. Other (cheaper) moisturisers, even a lip balm? Also the current Blis website (which is a much better improvement than in the past) should link to Unconditional or expand their products selling opportunities IMO.
I hold 8 stocks in my portfolio and only add another if I remove the worst performer. BLT is my worst performer currently.
Will it stay, will it go? Like you I await the meeting with interest.
Seems a pretty compelling deal
http://nzx-prod-s7fsd7f98s.s3-websit...196/349776.pdf