The result is out. Not bad work I reckon.
Here is the commentary:
Managing Director, Rod Duke said, "We are reasonably pleased with our sales, margins and overall performance for the final quarter of the year. Competition was fierce across most retail sectors but customers responded favourably to our marketing initiatives, which continually reinforce our unique product quality, range and value combination. Trading was particularly strong immediately prior to and post Christmas, and we were especially pleased with the significant lift in sales achieved by our online stores across all three trading brands for December. We will continue to drive all of our businesses to ensure our customers have the best possible choice of product and that they have a great in-store experience. It's not sufficient just to offer on price! It is clear that to attract customers it is essential to provide a great value proposition.
"The performance of Rebel Sport is also a highlight for us this year given the extremely high comparative numbers we were up against as a result of the significant boost in business generated by the Rugby World Cup in 2011. For Rebel Sport to post positive same store sales, increased gross profit margin and increased bottom line profit for the year is an achievement we are very proud of.
"We now expect the Group's reported full year tax paid Group profit to exceed $30.0 million. This would represent an increase of at least 9% over last year's $27.53 million reported full year NPAT."
</commentary>
9% boost in profit! Good work Rod Duke and team says this happy owner of a wee slice of the Briscoes pie. Emmmmm pie :p