Originally Posted by
Beagle
Everyone is going to have different points of view about this based on where they live and their local area pricing.
One example of this is that although Percy might find he gets a genuine 15 cents per litre off by filling up at Challenge, (which he keeps reminding us about regularly), our neighbourhood challenge is a very old small and dirty service station that typically has a window card price 8-9 cpl higher than surrounding stations so the 15 cpl discount is useless in its application here.
My point is that over two million airpoints members got an email today advising them of this new scheme and over 2 million kiwi's love building their airpoints. Airpoints to many members are not the same as money and if you can't understand the value of this promotion then that's fine and I won't try and elaborate further. You either understand brand power or you don't. I think this is a positive development for ZEL.