Further reflections from Singapore
It is at least nine years since I have flown with Air New Zealand, though I did see one of their jets queueing for takeoff at Shanghai in February.
But I was reminded this evening that they used to, and I now presume still do, offer boiled sweets to their passengers prior to landing.
As I was walking through Singapura Plaza Mall I spied a bunch of black and purple balloons (the balloons were either purple or black, except for the writing, there were no multi-coloured balloons) with "Air New Zealand" written on them coming towards me. The balloons were being carried by one of two young woman, both wearing black Koru logoed T-shirts, and on noticing that I had noticed them I was offered, and accepted, a boiled sweet from the second.
So when I redo my analysis next week my valuation will be increased by 1c due to the 'effective marketing' that Air NZ are undertaking.
It could have been a 5c increase but I failed to obtain a balloon.
Best Wishes
Paper Tiger