experts are hailing this latest phenomenon
VMob in the news. The word is spreading, thanks to the power of global internet media. A story this big echoes around the world, and it's just beginning.
Friday, April 3, 2015
http://www.onwindows.com/Article/the...d-future-45331
"Businesses are harnessing the internet of things to better serve their customers, accelerate product innovation and achieve massive cost savings across their organisation. No wonder experts are hailing this latest phenomenon a key driver of the next industrial revolution."
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"What’s happening here is that McDonald’s has been working with New Zealand-based mobile marketing experts, VMob, on ways to harness the data in its IoT, personalise its customer experience – and as a result, boost sales.
They’ve combined the standard features on the McDonald’s app – such as its restaurant locator – with more ‘contextual information’, such as weather data. So if the day is wet, the special offer may be for coffee. If you’re moving quickly, it may point helpfully to the nearest drive-through. For those whose appetites are whetted mainly by return on investment, consider this: figures from January 2015, show that as a result of using the VMob platform, McDonald’s in the Netherlands alone – it’s also being piloted in Japan and Sweden – has seen a 700% increase in offer redemptions.
What’s more, Dutch customers using the modified app are returning to restaurants twice as often as before – and better still, in tight economic times are spending 47% more per person. It comes as little surprise then that 60% of enterprises globally already view IoT as strategic to their businesses, according to the 2014 IoT Survey by global market intelligence analysts IDC."