I've noticed ads for Burger Fuel on TV in the last week.
Are they raising 'brand awareness' to sell burgers or sell shares?
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I've noticed ads for Burger Fuel on TV in the last week.
Are they raising 'brand awareness' to sell burgers or sell shares?
selling a few more burgers either way!Quote:
quote:Originally posted by Sideshow Bob
I've noticed ads for Burger Fuel on TV in the last week.
Are they raising 'brand awareness' to sell burgers or sell shares?
Or turning their reported tiny profit for the last year into a big loss for the current year.....
OK, now I've seen an ad when the end line is 'would you like shares with that!'Quote:
quote:Originally posted by Paddy
selling a few more burgers either way!Quote:
quote:Originally posted by Sideshow Bob
I've noticed ads for Burger Fuel on TV in the last week.
Are they raising 'brand awareness' to sell burgers or sell shares?
I'm out! (Not that I was ever in, I just wanted to use the line!)
Not sure it's publicity machine are earning there keep with that commercial.
They should be trying to sell a "growing franchise" opportunity to sophisicated investors not some student types scrapping together $1k to buy in.
Never tried there food but may try it & observe the setup, & won't be touching the shares in any case.
Wonder what the guys at Burger Wisconsin think they must be quaking in their buns.
I used to play squash at Thorndon Club in early 90s when Stu Davenport had this weird idea about a gourmet burger chain. He put heart and soul into developing products basically from scratch and the brand, opened a shop in Northland (Welly suburb) we all thought he was mad. But there's money in them there buns!
Who are Burger Fuel pitching to? "scrape together $1000 and invest in us" they say. I have never seen a telly ad campaign for an IPO -- are they desperate?
neither
cute ads though.
Closes I had was AZA (ASX) sending us NXS Holders a DVD when they tried to take over NXS (ASX) lol.
shasta mate the burgers are awesome, as are the fries and the beautiful aioli if the Hamilton branch is indicative of the others. That said I won't be buying in.
Placebo there are plenty of examples of Television advertising for an IPO - some companies take a softly "brand" approach while others just pitch the float. It's been done in NZ for quite a while – the earliest local example I can think of is Petrocorp in the 80's.
I agree with Tok3n - Burger Fuel make "cute" adverts. A little more 3 dimensional than the Burger King adverts (pretty girls and funny concept though) and a lot less intuitional than the McD's various segmented campaigns (I'm still taken aback that they have actually started targeting 30 somethings in their marketing - Being Gen X I'm not used to being a targeted demographic - and I think they've missed the mark because my instinctive Gen X reaction is cynicism).