Price changes... this should have been in the mix about 5 years ago.
$25 minimum is definitely a good move forward... bit of short term pain ahead from it though.
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Price changes... this should have been in the mix about 5 years ago.
$25 minimum is definitely a good move forward... bit of short term pain ahead from it though.
Sky is actually living in the stone ages. In John Fellets report he continues to show he has no forward thinking whatsoever and makes some ridiculous statements including "we jumped on to on-demand streaming rapidly". No you didn't John, you have simply waited until you've had no choice but to change. How about some honesty about what you haven't done and your learnings, instead of praising all the amazing content Sky has and how innovative you are.
The change in pricing seems to be a sneaky way of not changing packages for any of their existing customers in hope they won't call up to downgrade their packages. Where's the forecasting about how many extra customers this will bring and if this will offset lower ARPC? Even if 10% of existing customers change their plans that's over 2 million in lost revenue.
Also the starter package + sky sport will cost $55 a month yet the cost of monthly fanpass for ONLY sports is $100 a month. So much for supporting digital! Sure the NPAT numbers look OK, but Sky will continue to lose revenue and I don't see anyway that's going to change.
there's huge warning signs in the report by lowering the dividend and discussing potential impairments against goodwill. Also they continually state the subscriber numbers look bad because of fanpass and FATSO. Well why don't they split out subscriber numbers and churn so you can actually see what's going on. The fact a neon customer who is paying $20 a month and can cancel anytime is treated the same as a customer paying $100 on a contract is ridiculous and makes it difficult to see where net growth /loss is coming from.
What a load of garbage. They just still do not get it. I do not want to pay $25 for a starter package.... and miss out on the 1 channel I do want in the other package. I want to pick and choose channels I want to watch. None of this package bull@#$%!!!
Indeed, I am not a forward thinker... boy how wrong could I be.
I think this will backfire for SKY. At first I thought, yay cheaper to get the sports, but now I realise that I have to pay $24.91 for channels that are already free anyway before I can pay another $40 or whatever it is to get my sports. No thanks, I think this may be the continuing catalyst for customers ditching SKY and going over to other providers such as Netflix and Kodi boxes.
Too little too late.
Hybrid android box with TV tuner + Apps installed = Sky extinction.
ok so the $25 package is basically freeview... I don't get it.
I still don't understand why people are still buying shares in Sky. The dividend yield might be quite good with the dropping SP but surely there's going to be a capital loss at some point when you sell them or Sky goes bust? Or do some people actually think Sky will recover/