Both.
Dis. I talked to one of PEB's executives last year and PEB was certainly not talking user programs at that time!
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It’s 2019, and yes, that $100M is very much quite a humble five year goal given the size of the market at 2,000,000 x 550 = $1.1B in annual revenues, esp given Pacific Edge have the best clinically performing process on offer and a first mover advantage with this type of product.
Furthermore, just the presently active user programme with Kaiser Permanente alone has them on track, if not ahead of their commercialisation plan. With 9.5M users and prospectively worth $30M per annum, all Pacific Edge require is just one such user programme roll over each year to meet their goal.
Happy to give it a try Twotic, Hancock’s might like to chip in also, it’s all quite different from the health system in NZ, takes some time to get ones head around it, did me anyway.
Kaiser Permanente as an HMO offer both medical insurance policies to their 9.5M users, and also, they own and operate their own regional medical healthcare facilities.
In NZ we have say Southern Cross with a few facilities beyond what the DHB’s offer, although in the US there is not the governmental DHB system in the background. HMO’s like KP perform both a Southern Cross and a DHB type function if you like.
Kaiser Permanente have their own in house clinicians, including 109 urologists and 700 oncologists, mostly spread across California and some in Colorado, located within 38 of their own hospitals.
So, an adoption of Cxbladder by KP is more than just a sign up with an insurer, rather it represents an adoption of a Cxbladder diagnostic process policy by those clinicians, and probably by further clinicians who service KP members who do not have in house KP clinicians geographically close by, Oregon, Hawaii, Georgia etc.
So do we have any other sales estimates that would indicate they are on track or not. Hancock? (Or Mac,although from your posts you dont seem to place as much importance on sales for this report) Im not sure the market will buy that though.
So for all you well informed and novices out there --What sales figure should we be looking for? (to prove they are on track)
OK, thanks for that. So with respect to the KP user programme, would it be accurate to say PEB will not directly generate any income from it, rather it could be a subsequent commercial arrangement with KP, should results from the user programme warrant it, that would subsequently generate income?
By the way, I have been chatting with minor. There may be a few tid bits from our conversation that may interest you. Feel free to PM him or me if you like.