Originally Posted by
mikeybycrikey
So what is Microsoft getting out of this deal? The only organisations that get something for nothing are charities and I'm pretty sure VML isn't a charity. And I'm pretty sure that VML isn't a big enough Azure customer that Microsoft really cares whether they stay or go.
As far as I can tell, this is a pretty minor announcement dressed up with some big words.
For example, what does the following extract even mean?:
"With VMob running natively in the Microsoft technology stack, the platform integrates seamlessly into the existing technology investments of Microsoft’s large base of enterprise clients. This gives the platform a clear advantage for these customers in delivering a quick implementation process without additional IT overhead."
Note, I'm asking a rhetorical question and don't need the phrase explained to me. It quite clearly means nothing.