Anybody in this?
Ross and Baker and Lindsay involved
Balance probably a goer as well.
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Anybody in this?
Ross and Baker and Lindsay involved
Balance probably a goer as well.
Cheers winner ,hadn't noticed it
Key Highlights:
• Completion of successful reverse listing transaction
and listing on the NZX on 31 March 2020.
• Cash reserves of $4.2m to support the planned growth
strategy of the group.
• Listing in 200 Unichem and Life Pharmacies through the
Green Cross pharmacy network nationwide.
• Representation of agency brands, LifeSpace, Artemis and
SleepDrops
• New Product Development Program
o Hand Sanitiser launched in May 2020
o Nine new supplements including Vitamin C,
Magnesium,Vitamin B12 & D3 between June and
September 2020.
The group was listed on the NZX on 31 March 2020 as a result of a successful vote from the shareholders of the previously listed CSM Group Limited on 23 March 2020.
After completion of the reverse listing transaction and the capital raise from the wholesale placement the group had cash of $4.2m at 31 March to support the planned growth strategy of the group.
The result includes the trading for the twelve months ended 31 March 2020. The group consists of two start -up business the Me Today brand and the Good Brand Company.
The Good Brand Company commenced trading in November 2018 and during this financial year added two new agencies as well as the sales and distribution for the Me Today brand. The Good Brand Company continues to invest in the distribution network and the extension of its sales team. As a result of this investment this division was loss making for the year ended 31 March 2020.
The Me Today brand was created over the 10-month period to 31 October 2019. During this time the founders worked with creative design agencies, associates in the health and wellness sector, consumers and conducted research in the marketplace to develop the brand. The brand launched through the Green Cross network of Life and Unichem pharmacies on 1 November 2019. At 26 May Me Today branded product is listed in 200 Green Cross Pharmacies nationwide.
The Group had revenue of $639k for the year before deducting the cost of marketing services provided by a customer resulting in reported revenue of $566k. The operating loss for the year from the trading of both the Good Brand company and Me Today divisions was $815k.
In addition to the operating costs the group incurred reverse listing expenses of $190k and a reverse listing share based payment expense of $3.98m which results in an overall loss for the year of $4.98m
As a reverse listing into a non-trading shell company, the accounting rules under NZ IFRS requires the difference between the net assets of the listed shell and the value of the acquired entity to be taken to the P&L as a share-based payment.
New Product Development and Plans for the year ahead
The strategy for the year ahead will be continued investment into growing the Me Today brand in New Zealand and in international markets. The group will also continue to invest in the Good Brand company sales network. As a result, the group will be loss making in FY21.
The financial year ending 31 March 2021 sees a strong pipeline of new product development for the Me Today brand with the launch of the Me Today Protect+ Mist Hand Sanitiser 100ml in May 2020 and nine new products to be launched within the supplement range during the period from June to September. The new supplements will expand the Me Today range to include key single ingredient high dose offerings, such as: Vitamin C, Magnesium, Vitamin B12, & D3.
Given the backdrop of the Covid-19 pandemic New Zealand will remain the focus for Me Today for the financial year ahead. The brand has great opportunity for growth in the New Zealand market. Accessing the Chinese market remains top of mind as this can be accessed through the local NZ community of daigou traders. The group also has contacts on the ground in China who are assisting with listing product on the T-mall platform as well as engaging with Chinese based marketing specialists.
There has also been inbound enquiry from other markets around the world and the group is looking to continue discussions with the pharmacy channel in Australia. Discussions will be ongoing and when global restrictions start to lift, and the timing is right the group will look to formalise arrangements in overseas markets
Me Today audited result to 31 March 2020 and Annual Report
An attempt to repeat the success of that last thing that everybody got really excited about and the SP did a parabolic curve (up and down) and I made lotsa money and then it was taken over at half the price I wish I could remember it's name but I can not at the moment but I think it started out as candles before it did skin stuff and the like and didn't some Royal use it?
Great another company selling supplements.
Just saw Beauden Barrett's wife is one of the directors.
A fair bit of Turners on the board, which isn't inspiring. Might get renamed Turners Skincare :)
I hadnt heard of this but now am an expert after reading Brian Gaynors paywalled article in BusinessDesk in which he summarises with
" Me Today is a sales and marketing organisation that distributes health and welfare products, mainly through chemists. It generated revenue of $407,333 for the nine months to Dec. 31, 2019, and recorded a net loss of $482,626."
Gaynor certainly casts a few aspersions....
The NZSA have a very interesting article on this in their latest issue of scrip. Backdoor nonsense is the theme I get from it.
Whats interesting is the name Sorensen keeps on popping up in these backdoor things (Moose alluded to this a long time ago) and now it seems his sons also named Sorensen are following in daddy's footsteps.
Hand sanitizers and vitamin C, aren't those big enough buzzwords for everyone on this forum?
Share price up 27.9% to 11 cents today..
Market capitalisation with 364,909,997 shares on issue, is now $40.14 million.
and his wife.
Just visited a pharmacy in Waikanae today that stocks Me Today products, they are shelved so that they are right in your face soon as you walk in. Asked the cashier how long they have been stocking them, she said only for the past couple weeks and that they've been selling really well, might have to buy some for the missus to try out and see if this company makes worthwhile snake oil!
MEE added to sharesies today so available to buy on there also
Vast majority of trades being made are Shareies clients. Man this is easy money.
Company has loss guidance for fy21 spiking this hard . Sure
Call me a sceptic but I think the market is already awash with product of that nature by well respected brands such as Blackmores and Healtheries with a vast range of this sort of product selling at very reasonable prices through almost every supermarket in the country. Good luck getting people to change from a brand they know and trust, (I certainly won't be changing).Quote:
The strategy for the year ahead will be continued investment into growing the Me Today brand in New Zealand and in international markets. The group will also continue to invest in the Good Brand company sales network. As a result, the group will be loss making in FY21.
The financial year ending 31 March 2021 sees a strong pipeline of new product development for the Me Today brand with the launch of the Me Today Protect+ Mist Hand Sanitiser 100ml in May 2020 and nine new products to be launched within the supplement range during the period from June to September. The new supplements will expand the Me Today range to include key single ingredient high dose offerings, such as: Vitamin C, Magnesium, Vitamin B12, & D3.
But none of that will matter to some investors, they'll see a name they know and think to themselves if he's a believer it must be good. What could possibly go wrong :rolleyes: It will never cross most peoples minds that Beauden Barrett is being paid a fortune for his endorsement. I will stick with PAZ who are growing really fast and highly profitable too.
Looking back at the previous history of the key shareholders we know the results of Trilogy, 42 below etc, these tend to be loss making companies then build up the distribution channels feed in more products and countries the exit time for pay dirt.
Although a smart investor will know this shell is a start up does this have a significant upside of 600% over the coming two years
which demographics are they marketing to? if the brand is attached too much to the Barretts through sports and social media influencing, it could turn out very disappointing for the company if circumstances change for the celebrity couple.
42 below had a good product range and was popular with the young urban professionals.
Wow capital raise? Even after getting the amazing PR from the directors husband))?
Pump it up, pump it up and bang ask for more money from poor shareholders...:scared:
This sector tends to attract players where business morals can be stretched. Business growth is rarely sustainable, a good pump n dump.
Not all, but I've heard/seen too many stories...
I guess they will get all the Sharesies people who have cash from missing IFT/AFT/AIA sps burning a hole in their pocket...
Maybe they use the capital to buy another company to "accelerate growth"? Buy the growth...
Reading between the lines it says available for selected retail holders so not sure if the $4 mill will be generally as there’s also a SPP limit 250k
Not sure how I ended up on the Sharesies email list but it's being pushed by them:
How does it work?Hi [ ],
Today, Me Today Limited (MEE) has announced a Share Placement. A Share Placement is when a company gives investors the opportunity to buy shares at a set price, as a way to raise capital (cash).
Sharesies is providing access to the Share Placement, but we can’t offer any financial advice as to whether or not you should participate. All investing involves risk; you aren’t guaranteed to make money, and you might lose the money you start with.
Before you apply for the Share Placement, make sure to do your due diligence, consider your risk appetite, and look at how these shares might fit within your wider investment strategy and Portfolio. Head to the NZX website to find the full details of the offer.In this Share Placement, investors have the opportunity to buy Me Today Limited (MEE) shares at a set price of $0.095 NZD.
You can apply to take part in the Share Placement through Sharesies between now and 1 PM this Thursday 9 July 2020.
You can apply for any dollar ($) amount of shares you want—there’s no minimum or maximum amount you can apply for, and you won’t be charged the Sharesies transaction fee.
You MUST have enough money in your Sharesies Wallet at 1 PM on Thursday 9 July for your application to process. If you have not submitted your application and/or the money is not in your Wallet by 1 PM Thursday 9 July, you will not be included in the Share Placement.
If your application is successful, Me Today plans to allocate shares by early next week.
"Before you apply" thats a pretty clever subtle endorsement /assumption you're being privy to a great opportunity to ehh?
Surprising how some people think they can post potentially defamatory and libellous comments under some false sense of impunity afforded by a thin veil of anonymity. Some should get their head straight, you are not anonymous here, you are discoverable and should behave within posting rules and the understanding that you can be singled out and challenged legally for what you say about people and companies.
Perhaps some kind sensible moderator will delete his post,and save him a lot of aggro.
We are after all suppose to be a warm welcoming caring community here on Sharetrader.?
Defamatory statements? I just posted an opinion? Is that not allowed now?
So I can't say any of my negative views about a company? I'm not in the professional finance
world and could care less about sharesies or any financial company. A forum
is meant to be a place to share opinions. I shared my opinion. If you disagree I don't really care but
don't need to get passive aggressive about it.
My opinion was formed by their posts on facebook and other social media outlets that
encourage people to use their platform freely without clearly highlighting
risks of investing. Obviously this benefits them and is at the expense of many.
They are a business so I don't blame them I guess. It doesn't matter if i'm not anonymous
my statement will have no bearing on their business and people are free to hold their own
opinion.
I don’t care what you do, nor seek to moderate your comments. Just pointing out that there are enforceable standards here that are penetrable by those who choose to do so.
Fill your boots if you want to, just don’t do it thinking you are immune from consequences. Just saying, it’s your call.
certainly havent been able to avoid knowing that there is an 'issue' today.
But not for me, today.
$4 million raised with demand twice the level of the minimum of $3 mill, will give them $6.5 mill plus zero debt to expand
They’re forecasting sales only around $2 million based on the current rollout, I don’t see this stock as a pump up as their products are just over the counter items and yes the branding is clean but it certainly won’t do the 42 exit.
42 had a sweet spot in the market that the majors hadn’t tapped where this is a rugby player earning a fee and I’m sure they will seek good press to support the brand where possible.
I purchased just under .13c as a medium term hold maybe 20c over the coming two years gives 25% PA bit let’s all wait and see if they manage to pick up more distribution channels to boost revenue
Worth putting say $10,000 into I thought ....should be worth over $100,000 in a year or so.
Ecoya started of selling a few candles ....got some cash and acquired a back yard outfit in Trilogy ....and sold out for hundreds of millions.
Got to be early ...you never know
Off course punters will decry MEE for years ...makes life interesting
Be an interesting stock that would go either way depending if the market sees upside in that space.
I’ve chucked a few bucks as their branding and past history stacks up.
I made good money with FTB a few years back - didnt have the nerve for ecoya or moa though... I do tend to be wary of All Black endorsements (like Weet Bix...)
With the current S P @ .095 same as the SPP life will be interesting leading up to the SPP close, whose taking up the SPP ?
I will pass on it now there’s no value when they’re trading at the same level and given the rights issue not long after listing they might drop further
suspect quite a few people had the same plan as I did. Buy the offer, sell quickly, bank the 15%. I'm glad it worked out as I had hoped.
Little more press on MEE in the Stuff website on why would you invest in it.
They talk about investing in leadership and the theme of the article was around the history of the founder with people hoping for that $100 million exit.
Was refreshing to see their view that revenue like that is a long way off as it’s a start up.
I’m sure the SPP will still get filled even with a max of $500k and it was good timing how fast they filled the first $4 mill before the SP dipped by day traders who got entitlement and flicked them off.
I’ve chucked in a few k as a long long term hold, they key is getting critical mass of distribution which they’re already rolling out with north of 200 retail unichem stores, next will be to ensure the bolt on trends are covered and add to the retail network.
Wife has been buying the products from the chemist shop said they are selling well and she reckons they are good quality, have bought a modest parcel of MEE
When can we expect to see the first earnings under this new ticker?
I know nothing about them. Don't even want to know anything. Yet I put in $500 under the SPP for giggles. Happy to take any profit that would pay me a good night out.
Don’t know dates but I figure given their $6.5 WOD of cash they’ll do that classic grown and loose coin until critical mass has been reached, a competitor wants their space and finds writing a cheque the ideal solution.
Disc bought a few but currently slightly below cost.
another NTA calc mistake - wonder if it will send the Sharesies crowd into turmoil?
This seems to be pretty basic stuff. Are the nzx not reviewing these
STephen Sinclair signed this disclosure to the NZX
http://nzx-prod-s7fsd7f98s.s3-websit...710/323281.pdf
He’s the cause of the problem ...not the NZX
Do you really expect the NZX to check every number that company representatives sign off?
The process of filing an announcement on the NZX is essentially logging in and the authorised person submits the document.
It is the authorised person's responsibility (and for those filed on behalf of an issuer, also the issuer's responsibility) to ensure that the announcement's are correct and the NZX does not fulfil the role of checking every single announcement.
Worth noting that not all announcements related to a security are filed by the issuer as SSH, takeover and other notices can be filed by other parties and that the NZX can file announcement such as trading halt or suspension notices.
The market surveillance and disciplinary functions of the NZX can require an issuer to issue a correction or where appropriate apply a penalty. There are other regulatory avenues if an announcement is materially misleading or intended to mislead that could be taken by the FMA.
Incorrect filings are nothing new to the NZX - this article from 2009 illustrates:
https://www.nzherald.co.nz/business/...ectid=10593604
I've always quite liked fudge but not in my financial statements.
Punt investment anyway at this stage NTA is near meaningless this is like a company somebody made in their backyard after recruiting some random rugby guy as an endorsement
Who knows though maybe will be a bagger and I’ll look stupid 😂
Go and have a look at the huge competition out there in the health shops etc in their space both domestic and internationally, so whats their edge and point of difference, forget the past record of the fish heads here this is completely a different operation, I guess TWT,
not forgetting that the top table got their shares for a fraction on a cent each, imo its a buyer beware stock, !!!
Im totally surprised that MEE is selling at these prices when the asset backing is "what " .003 or something near that.
there was an nbr story where MEE said they were still trying to find their point of difference, specifically stating what trilogy had done with rosehip. although it is the korean skincare brands that are really in vogue right now in MEE's price range
does anyone know if MEE manufactures their product in NZ or is it subcontracted out overseas? (Monday the brand Zuru is contracting for manufactures in China)
Whilst there is a pharmacy up the road that probably stocks it i only venture to chemist warehouse.
Tend to agree with you
The perceived value may be something different - depending on prospects, trading, new announcements etc
Take for example Xero in earlier days, PPH up until recently, PEB up until recently, SPY up until recently
There will be situations where NTA doesn't necessarily represent Enterprise or near to mid Future possible value
What is the Blue Air component with SPK, or FRE for example - with SP at a good multiple of NTA, or is this value attributed
on an established mature business to arrive at the premium ?
All companies start somewhere at an earlier point, until the market assigns a different value, for whatever reasons
https://www.metoday.com/shop/supplements
Some hefty discounts being applied (38%). Priced too high to start with, or just trying to entice people to make a purchase?
Actually, checking lifepharmacy, and they are 50% off there.
Regardless their skincare range is overpriced for what it is compared to established companies. Right now to me, at least, they come off as trying to be a pharmacy version of Aesop.
There is going to be some serious red ink here for a while. Sitting on the sidelines with this one until the next capital raise.
Hardly a 10 bagger, maybe 1.5-2 bagger at best, skincare companies are like jam and chutney companies... multitudes of them... the only thing that MEE has is “The Star Power of Beauden” which I don’t rate that high
It all depends on if they can get the Becky's to bite, which I rate as highly probable. Never bet against Becky.
Further, the advertising campaign they have going right now is massive. See below some links from the Artist who does their billboards/art. Cut through plan looking good.
https://www.instagram.com/p/CCVYVj_B..._web_copy_link
https://www.instagram.com/p/CCVYEfMh..._web_copy_link
Get a little momentum ......raise more capital ....build more momentum .....and then spend the profits on even more promotion / advertising ...and heck before we know it they will have a small %age of this crowded market
Great things have to start somewhere
Better odds here than putting it on the Chiefs
Dropping like a stone atm .09 below the issue price of .095 , grrrrrrh !!
Some inside buys to ramp this back up wouldn't go astray.
Hopefully they are pushing 'protect' supplement hard at store level.
Would be a nice gesture
MEE are offering all Me Today shareholders a voucher of up to $40 to be redeemed online. MEE said “We want you to have the opportunity to trial our products and love them just as much as we do.”
Nice gesture!