I think you might be trying to teach your grandmother to suck eggs re the guts comment. 100% of portfolio, no problem if you have enough conviction.
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sorry sorry I have to delete...meant for SUM....sorry
I agree, I am an AIR flyer, the koru club for domestic flying is the only real offering in NZ putting them at the top of a list of one in my books but when it comes to international AIR are good but others are raising the bar. I flew Emirates today in an A380, their lounge in Melbourne is considerably better than AIR's, the planes seating and service are similar but overall I felt today that Emirates is one I will look at for international flights from here on and will quite likely be leaning towards them. It feels weird to say that having flown 95% AIR over the years but that's my current thoughts on it as an avid supporter for a long time.
I sold half my holding (not large) in the mid 2.30's range banking a good gain and still holding the other half with some loose stoploss' in place but happy to hold for now.
AIR domestic often offers a better package in economy than international for space. The Koru lounges are average and often crowded. The key advantage of Koru for me is the space seats and priority boarding.
It has been that way for a good five years. AIR is like Disneyland, they degraded their service, ask a premium and continue to get away with it given their strong brand. Usually only seasoned travellers look at the options. Combined with a strong brand a lot of flyers have limited options to many places or inferior competitors. i.e AKL - LAX i.e AA lack depth of service, Hawaiian airlines is an budget carrier to Honolulu etc.
If on your way to asia, ME or europe then the quality options open up, Singapore airlines, Emirates and Lufthansa offer superior economy, similar to what was provided for seating, hot towels and food service similar to the 80s on AIR, often at a better price, naturally with the technology of today. The premium services are simply another level.
Still AIRs strategy works and thats why I'm a shareholder not always a flyer.
Having flown Hawaiian recently, I have to say that their "Extra Comfort" seats are well worth the extra $150 or so in cost. Nowhere near as expensive or as flash as AIR's premium economy but actually very adequate for the 8 hours to Honolulu.