on the contrary - I think skytv should embrace the App-ificarion of media faster, as it it a necessity for survival. However even if they successfully make the transition, it doesn’t necessarily mean they will be financially better off than the old dying model. The worst situation will be in the middle of the transition when Sky is still paying high fixed costs to support ever dwindling satellite customers, while also having to invest heavily in infrastructure to support ever increasing streaming subscribers. Once streaming infrastructure Accounts for majority of users, Sky should make swift plans to ditch satellite support ASAP, possibly spinning it off as a seperate company.