Originally Posted by
samjaynz
This concept has already been used on a smaller scale within the group. The best example I can think of (from personal experience working there) being Torpedo7.
In Auckland there are two T7 stores that have No.1 Fitness within the store. The Albany one has been around for a while, and after the Penrose No.1 Fitness store closed it moved to be inside the Mt. Wellington T7 Store. It is my personal opinion that the Chch No.1 store will move into the Tower Junction T7 in due course as well. Not everything that was in a standalone N1F store is stocked, only the top selling SKUs (so you can get the more obscure stuff online or on-order).
Within No.1 Fitness stores there has also been a push to get Shotgun Supplements represented better, with greater product depth etc. So a "store within a store within a store".
The push towards this is not a surprise to anyone who has worked in any sort of "back office" role within the group in the last couple of years. I believe WHS' ultimate goal is to have all their brands represented under one roof, so that you can walk into a big red shed and shop for your cheap tat from the Warehouse section, then get outdoors gear from T7, electronics from Noels etc. The smaller brands will just have their top products represented.