Cognitive bias is an oft used phrase, elaborated in a much more detailed and complex narrative, should one choose to dig deep into the psychology here: http://www.visualcapitalist.com/wp-c...fographic.html
Who would have thought there were so many things influencing our minds to do something, or not. We are the products of our own cognition, and it doesn't look too good for picking stocks or knowing when to hold em or fold em.
BAA