They have retained the Brand. But a brand is useless unless you produce something under it. I dont see anywhere where Froneri is compelled to produce Kapiti branded ice cream product.
Printable View
surely if they have licensed the brand,Fonterra would have a performance clause in the agreement?
I would think that retention of the brand is essential if they are to keep producing Kapiti cheeses. Mind you, that may be the next added value bit of the business to go on the block!
:ohmy:
Another earnings downgrade
As a result, Fonterra is revising its earnings guidance range from 15 - 25 cents per share to 10 - 15 cents per share
And can’t hack in Australia
http://nzx-prod-s7fsd7f98s.s3-websit...900/300327.pdf
hitting new lows
While commentators have rightly given Fonterror a good kicking for their China investment debacle they have not discussed an important lesson to be learned.
Investing in China is hard. There are too many angry tigers hiding in the bamboo waiting to pounce and drag you down. With the recent inward looking change in Chinese politics the situation is likely to get worse.
When deciding whether to invest in China and being told tales of a zillion Chinese waiting to buy your product the correct response for directors is to say "yeah nah".
Boop boop de do
Marilyn