How time flies when you are enjoying yourself
From the first page of this thread back in the good old days (24-Apr-2007)
Quote:
Originally Posted by
Enumerate
A2 LAUNCHES MILK INTO LUCRATIVE US MARKET
Major Supermarket Chain Hy-Vee to sell a2 milk(TM) across US Mid-West.
Auckland, 24 April 2007 - A2 Corporation announced today the inaugural launch of its premium a2 milk(TM) into the US market through an exclusive deal with a leading supermarket chain.
A2 Corporation's United States subsidiary, A2 Milk Company LLC, in partnership with Original Foods Company LLC, will launch its value-added a2 milk(TM) product through the leading US supermarket chain, Hy-Vee, which has stores throughout the Mid-Western states comprising Nebraska, Iowa, Kansas, Illinois, Missouri, South Dakota, and Minnesota.
Hy-Vee has sales of more than US$4.6 billion and more than 200 retail stores across the seven Midwestern states, and ranks among the top 15 supermarket chains in the United States.
Anthony Lawler, CEO of A2 Corporation says the launch of a2 milk(TM) into the United States is a major platform for growth and follows several years of solid preparation.
"A2 Corporation is very excited to now have its milk product available in the US market which holds tremendous promise for revenue growth and for expanding our business in one of the biggest consumer and beverage markets in the world. We are also very pleased to have achieved entry into the lucrative US market according to the time frame we set last year and look forward to increasing our share of the market as US consumers develop a taste for a2 milk(TM)," says Lawler.
Tim Thietje President of The Original Foods Company says that the company is glad to be the first U.S. based company to partner with A2 to produce a2 milk(TM) for sale to American consumers.
"After two years of planning and hard work, The Original Foods Company is very excited to launch The Original Foods Company a2 milk(TM) into more than 200 Hy-Vee Food and Drug stores across the Mid-West. a2 milk(TM) delivers on our mission to sell premium quality, natural and functional foods, and our close working relationship with A2 and Hy-Vee supermarkets offers the opportunity to work with partners that share our vision," says Thietje.
Lawler also says that the launch of a2 milk(TM) into the US follows a concerted programme to develop the market which the company has been working on for some time and which it plans to extend beyond the Mid-West. Lawler would also like to thank Ideasphere Inc. (A2 Corporation's joint venture partner in USA) whose effort, support and expertise has been critical in the a2 milk (TM) launch.
Cliff Cook, A2 Corporation's Chairman stated that "the company now knows the US beverages market in detail via consumer and market studies as well as in depth discussions we've had with producers, distributors and retailers. We look forward to extending a2 milk(TM) beyond the initial select market of the Mid-West into other parts of the US which provides the best business environment in the world to grow our product."
ENDS
Best Wishes
Paper Tiger
Failed Failure Mode Analysis
Quote:
Originally Posted by
Snoopy
...If say the chance of success in the UK is 75%, the chance of success in China is 75% and the chance of success in the USA is 50% (after all A2 have had one failed attempt there), then all of these probabilities must be muliplied together to get the chance of overall success.
0.75 x 0.75 x 0.5 = 0.28
So the fair value price to pay today based on Forsyth Barrs conquered USA assessment is:
0.28 x $1.24 = 35c
...
Pretty confident that multiplying those probabilities together is not valid there Snoopy.
A more sensible approach would be to take some sort of weighted average of the three numbers.
Best Wishes
Paper Tiger
Disc: A2 UK have promised me some discount vouchers but I am not influenced by such bribery.