I also think SKO has a great product and I spent a lot of time researching before deciding to invest more $$$
- Partnership with booking.com is a positive. I checked into BKNG financials and felt they would survive coronavirus
- Fisher Funds are bullish on SKO and believe the moat is intact
- An analysis of market size (YouTube video below) showed a huge addressable market. I believe his predictions are massively optimistic. Zoom breakout rooms are awesome, online virtual conferences are the way of the future and I expect them to grow. But, even if you halve the estimates it's a large addressable market
- Auckland airport are forecasting 2 years for domestic travel to recover, 3 years for international travel to recover
- Air New Zealand say international travel may not return to former levels in the foreseeable future
- The approval of remdesivir for treatment of coronavirus will help raise confidence in travel (even though the benefits are thought to be mild)
Overall, I decided the long term prospects are strong. The offer price was a sticking point. I think $4.55 is fair market value right now. I don't think it represents a discount on fair market value. I know the shares are selling for 10% more but I think the vaccine is a long way away. That's why I didn't go for the whole $50k. I don't have enough conviction to throw that money in when there are other opportunities out there. Plexure Aussie IPO could be a nice Christmas present
https://www.youtube.com/watch?v=dgOZ0wojigk