Just because they can doesnt mean people will want to buy it
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The Asians have been producing imitation meat from tofu for vegetarians since 30 years ago! Looks like meat, taste like meat and has texture of meat.
The Japanese has been producing imitation fish and seafood (surimi) since the 1970s.
Served to grow the market but there has been no real switch out of the real stuff into the imitation stuff.
Absolutely - and money will grow on trees.
Personally not sure about ATM's longterm success ... but not too concerned about fake meat and milk (and money ;)); Sure - there will be people who use the fake stuff but I am sure there always will be people who want the real thing ... and are prepared to pay a premium for it.
When ATM China share goes from 5.1% to 5.6% how much extra revenue does this generate for A2?
Still weird Danone China IF sales down 20% in Sept quarter ....market must be shrinking!