Posted this morning via VMob's twitter feed, worth a read: McDonald’s app quickly serves 1.5M offer redemptions since launch
http://www.mobilecommercedaily.com/m...s-since-launch
Quotable quotes!
"... launched this summer, has seen more than 2 million downloads and 1.5 million offer redemptions"
"... will begin testing national advertising for app later this month"
"... high hopes the strategy will boost sales, which saw a 4 percent increase in comparable sales for the third quarter ended Sept. 30"
"... Whilst we are still in the early phases, our turnaround plan is working"
"... Customers are beginning to respond to the actions we are taking and this progress is reflected in our third quarter results"