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I have a problem with companies like Sharesies because what they're doing is basically skimming NZ investors that want to buy their S&P500 fund since all they are doing is buying the Vanguard S&P500 Index ETF. Sharesies will get charged a managed fee by Vanguard and Sharesies will add their cut on top of that to the NZ investor. So why doesn't the NZ investor buy the Vanguard index fund directly? Because in NZ we have this stupid regulation called the FMA and also, issues around the FIF taxing of foreign investments (on account balances over $50K value). Yes it could be argued that Sharesies may handle the FDR 5% rate for clients buying their USF500 fund but I haven't seen the details on how they're addressing FIF for each client and how they assess resident witholding taxes.
Why buy Smartshares ETFs rather than going direct to Vanguard? Because it's FAR cheaper. If you put $10,000 into Vanguard's US500 ETF in the US market through Direct Broking or similar, you'll pay:
$60 commission
$90 forex spread (to change the NZD to USD)
0.25% p.a. custody fee
$60 p.a. admin fee
0.03% Vanguard management fee
This adds up to around $240 in year one (or 2.4% of your investment). Then you have 33% tax on dividends (assuming you're a higher rate taxpayer).
If you buy the same fund directly through Smartshares you'll pay:
$30 account set up fee (one off)
0.34% management fee
All other costs (e.g. forex spreads, custody) are included in the management fee.
This adds up to $64 total cost in year one. The Smartshares ETFs are also PIEs so you'll pay 28% tax, and the tax is taken care of for you within the fund.
When you come to sell your Vanguard ETF via Direct Broking, you'll pay another $60 commission, $90 forex spread and a $100 custody release fee. When you sell your Smartshares ETF you'll pay $30 commission.
What??? Which direct broker are you getting these figures from? Many brokers TDAmeritrade and Charles Schwab offer FREE commission trades and have none of those fees. Better yet, they get you near market exchange rates on foreign currency better than any NZ bank would offer. As a matter of interest, those in Canada & US can exchange currency with nearly no spread using the Norbert Gambit move :