https://youtu.be/OyAfh1SqNPI
The UI does indeed look nice - it will be interesting to see how Sky customise it for their content.
Still not completely sold on it...BUT...this STB looks like it has the potential to help a user surface content from multiple services into one handy UI.
That would be a gap in the market that Sky could possibly fill. So when you log in, on your home page you see what is trending and what is recommended for you based on your viewing history for all services you subscribe to. Helps you decide what to watch without necessarily having to launch each app and go hunting.
That would be a positive and could be popular.
Let’s see what happens - personally, I am 50/50 on the idea.