I've noticed ads for Burger Fuel on TV in the last week.
Are they raising 'brand awareness' to sell burgers or sell shares?
Printable View
I've noticed ads for Burger Fuel on TV in the last week.
Are they raising 'brand awareness' to sell burgers or sell shares?
selling a few more burgers either way!Quote:
quote:Originally posted by Sideshow Bob
I've noticed ads for Burger Fuel on TV in the last week.
Are they raising 'brand awareness' to sell burgers or sell shares?
Or turning their reported tiny profit for the last year into a big loss for the current year.....
OK, now I've seen an ad when the end line is 'would you like shares with that!'Quote:
quote:Originally posted by Paddy
selling a few more burgers either way!Quote:
quote:Originally posted by Sideshow Bob
I've noticed ads for Burger Fuel on TV in the last week.
Are they raising 'brand awareness' to sell burgers or sell shares?
I'm out! (Not that I was ever in, I just wanted to use the line!)
Not sure it's publicity machine are earning there keep with that commercial.
They should be trying to sell a "growing franchise" opportunity to sophisicated investors not some student types scrapping together $1k to buy in.
Never tried there food but may try it & observe the setup, & won't be touching the shares in any case.
Wonder what the guys at Burger Wisconsin think they must be quaking in their buns.
I used to play squash at Thorndon Club in early 90s when Stu Davenport had this weird idea about a gourmet burger chain. He put heart and soul into developing products basically from scratch and the brand, opened a shop in Northland (Welly suburb) we all thought he was mad. But there's money in them there buns!
Who are Burger Fuel pitching to? "scrape together $1000 and invest in us" they say. I have never seen a telly ad campaign for an IPO -- are they desperate?
neither
cute ads though.
Closes I had was AZA (ASX) sending us NXS Holders a DVD when they tried to take over NXS (ASX) lol.
shasta mate the burgers are awesome, as are the fries and the beautiful aioli if the Hamilton branch is indicative of the others. That said I won't be buying in.
Placebo there are plenty of examples of Television advertising for an IPO - some companies take a softly "brand" approach while others just pitch the float. It's been done in NZ for quite a while – the earliest local example I can think of is Petrocorp in the 80's.
I agree with Tok3n - Burger Fuel make "cute" adverts. A little more 3 dimensional than the Burger King adverts (pretty girls and funny concept though) and a lot less intuitional than the McD's various segmented campaigns (I'm still taken aback that they have actually started targeting 30 somethings in their marketing - Being Gen X I'm not used to being a targeted demographic - and I think they've missed the mark because my instinctive Gen X reaction is cynicism).
I can just recall the Petrocorp ads on tv - was 86 or 87. I requested a prostectus, but could not apply as I was under 18.Quote:
quote:Originally posted by Halebop
Placebo there are plenty of examples of Television advertising for an IPO - some companies take a softly "brand" approach while others just pitch the float. It's been done in NZ for quite a while – the earliest local example I can think of is Petrocorp in the 80's.
Having seen the 'would you like shares with that?' ad, I will not be asking for a prostectus for this...
The burgers ARE great, and twice the price of 'normal' burgers. Maybe they're targetting the unsophisticated investor who wants to be part of the burger revolution.
Go for it Spoonman.
You might want to go catch a horse so you can
buy more shares!
And good luck.
Easier to sell product through existing distribution channels than have to set up burger shops to sell burgers - that is a key difference.
No - it's the same people who laughed off the ambitious growth plans of Plus SMS because they just couldn't see how the company could turn a profit.Quote:
quote:Originally posted by SpoonMan
Hah doesn't worry me if the old fogies don't get this coy. Means less scaling for me ... Hang on a minute, were you the same people that laughed off the ambitious growth plans of Frucor, who have a similar target market?
Cynical doubters!Quote:
quote:Originally posted by Deev8
No - it's the same people who laughed off the ambitious growth plans of Plus SMS because they just couldn't see how the company could turn a profit.
But Franchisees are paying the Franchisor to set up these shops.Quote:
quote:Originally posted by Onthemoney
Easier to sell product through existing distribution channels than have to set up burger shops to sell burgers - that is a key difference.
I have no doubt the company will do well, whether it is valued at 60m is another matter. (there is a difference but to a shareholder, only the latter matters).
Spoonman - do you have any links to interesting articles on Josef Roberts. i have been meaning to look into him for a while.
Okay what I mean is that you could have 60 stores with 60 potential variances and complexities or one production house with one potential variance and no complexity. You make the product and market it.
Too many variables in setting up a chain of manufacturing stores....
In 1 add the guy try's to catch some horses (with a fish net) to find the money to pay for his shares but only ends up mith a bleeding nose[B)].Quote:
quote:Originally posted by SpoonMan
I don't get the horse thing? reference to cowboys?
The TV campaign is pitch to those with no experience in the NZSE, so alarm bells are sounding to me. Simple, eh?