Record digital sales – Full year sales were up 51.1%. For the first time, digital sales exceeded $30m, representing a
record 6.2% of full year sales (FY20: 5.0%)
6.2% of total sales is very poor when the likes of HLG are achieving near 30%.
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KMD's announcement 24th March stated their on line sales accounted for 12.7% of revenue.
I would guess they have increased since then.
So MHJ's are less than half of KMD's.
LOV asx would make a better comparison,however I can not find their % of total sales.They did note they were up an incredible 311% for the year.
when safe to travel again going to Melbourne to see what Charles Rose has to offer
Price on Application and appointments to touch pieces
a real jeweler
The times I bought from MHJ I looked online but decided to go to the store. Personally I believe you get much appreciation of jewellery in person.
My wife has been buying online from small retailers and what makes her happy is when they have a great return/refund policy despite the attractive of the product itself.
Not sure we are comparing apples v apples when looking at jewellery vs clothing retailers.
I suspect if MHJ was to break out the online spending of goods under $200 it would be comparable to HLG or KMD online sales as a % of total sales. Might be a better comparison.
Anyhow. I'm still bullish on MHJ and their turnaround. Especially with the master, Rob Fyfe, leading the board now.
There was plenty of continuing BULL when they repeatedly deferred Declared Dividend Payout with last year's lockdowns .. ;)
Will they trot the same Bull out again if the current 'same old same old' over in the Burnt Land repeats itself ? ;)
The jury is still out over concerns Aussies' Covid situation may result in further instalments of Bull Dust.. ;)
Obviously a quotient of punters have beaten the SP upwards .. and hopefully they are not disappointed, but you never know.
Have difficulty seeing value in MHJ at current levels, given what is being seen over yonder .. ;)
if it goes down to 70-80 its a cheap way to buy gold and diamonds that actually sell..better than tulips or and safer than crypto and not volatile.