Aaaaand they've won the innovative mobile tech category as well.
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Aaaaand they've won the innovative mobile tech category as well.
Here is a couple of articles talking about the last couple of commercial agreements signed by Vmob. Great news on the award winning front also.
DISC: Holding and hoping :)
http://techday.com/netguide/news/auc...n=ngnewsletter
http://www.nzherald.co.nz/business/n...ectid=11256496
http://www.hitech.org.nz/2014-nz-hi-tech-award-winners-announced.html
Vmob was a big winner on the night, winning both the Grow Wellington Innovative Service Product Award and the UK Trade & Investment Innovative Mobile Technology Award, and receiving a commendation in the Duncan Cotterill Innovative Software Product Award
Grow Wellington Innovative Service Product Award
Winner: VMob
Highly Commended: Mindscape
UK Trade & Investment Innovative Mobile Technology Award
Winner: VMob
Duncan Cotterill Innovative Software Product Award
Winner: Mindscape
Highly Commended: VMob
Big parcels through this morning. No buyer depth but new buyers coming in and taking out the sellers.
Last week was a good week news wise (2 new Big NZ customers and a great awards night to validate their technology) so is bound to have attracted a bit of attention. There would have been a lot of money in Hitech awards room.
Well that was short lived. Nothing but good news but they just cant seem to move up.
Maybe a few nice big McDonalds contracts in Europe and a consolidation of shares might be in order.
it seems to me the VMob is building nicely. Building their reputation, slowly (too slowly) building client base.
Well I'd say the awards just gave them a better image as opposed to adding any value that hasn't already been factored in like the contracts that they have been getting now, its kind of expected with such a high market cap and for the little revenue that has been produced based on the last interim report. They benefit from having a huge potential to generate revenues though.
My prediction for the annual report revenue is probably going to be in the range:
FY 2014 : $500 - 700k (That’s how I see it, but could be quite different, who knows)
FY 2015: 10 million - 14.4 million
FY 2016: Over 100 million
I do expect them to grow exponentially as their network gets bigger and mobile advertising picks up year after year.
These figures are just based on my imagination and should only be used for entertainment purposes!
That awards also give credibility that they need in order to get before companies. I like that they continue to build. I just hope the revenue is going to match
The devil is in the detail. For this advertising to work, you have to convince a user to download the app first. If bugger all people download the app.... then you don't have many people to target the advertising messages too.
So the question is - why would a user download the app in the first place. What value proposition are you going to put in front of them?
I think the big revenue days for VML are still a ways off.... but would love them to prove me wrong.
I think your right about the above but it would depend on which company the app was for.
If i had a McDonalds app downloaded onto my phone that would notify me of a deal they had going ( eg buy a coffee and get a free blueberry muffin ) and i look up and hey presto there is a McDonalds right there in front of me, I would be pretty happy to keep it on my phone. But that is just me.
By the way, they already know I regularly buy coffee on friday afternoons and sometimes on sunny days I'll purchase a blueberry muffin which has been sliced in half and smeared with two cubes of butter.
Most of the time people will get annoyed with this technology but if used right by the right companies, watch out. I am hoping VML can get the right companies on board and it is early days yet but they are certainly heading in the right direction and yes there is still a way to go but i have patients :)
Well I'm not sure if you have a brand that you love to bits, but the general population has a palette that gobbles it up like sweets. Vmob provides the platform, which its quite true people have to download it, so I'd say it definitely comes down to the partner brands that actually have that influence over their customers, which as we have seen with the Mcdonalds case study can be quite successful. You have to see how absorbed people get with these things, have you seen the amount of people with flybuys? Or a 2 degrees and telecom app that they use to check their balances? If done right, it can have a huge following, which I believe comes down to what their partners offer, say like a discount on their products or extra reward points. I would agree their is a huge risk if people don't download the apps, but with everyone getting into their smartphones, some download every app they can get.
People will download these apps for convenience e.g to check menu for say a restaurant, balance of points and funds or value gained from deals and discounts.
I would agree that VMob are at least another year from delivering the results we probably expect of it now.
Does anyone have any insight on when to expect the annual report?
Financial results are out https://www.nzx.com/companies/VML/announcements/251526
Looks like everything is in place now and in line of what I expected it to be, next financial year revenue should be explosive!