With all due respect when it comes to alcohol chinese focus on branding and perceived status, not taste.
For instance, Penfolds Grange is wildly popular in China, not for the taste, but for the prestige (Red Wine is often mixed with Coca Cola for instance).
https://www.smh.com.au/world/chinese...16-gzmnh3.html
Moutai is a great example as well, its popular because its expensive and prestigious.
As for MoBev, the presser states its focused on Australian and NZ markets, not China.
As for a cross section of NZ, Moa needs to improve its margin on its product range, craft beer has high input costs (more ingredients hops etc), if you're selling your high input costs 12 pack for $20 and your competitor (Tuatara, Panhead etc) are selling theirs for $35-$40 a doz, then are you really positioned right?