Quote Originally Posted by Goob View Post
I arrived at a similar conclusion Muse but I'm probably less concerned about the patent expiry. I suspect where maxigesic is mature it has brand value and people buy it mainly out of habit as that's what they always buy when they're sick. Whether it's still under patent or not I'm not sure would get noticed by the usual buyer, at least for ANZ.
I violated their patent the other day when I took a Panadol and ibuprofen together - oops.