Simply Wall St, a popular fintech startup aiming to replace human stock brokers, has announced it is launching its services in Canada and New Zealand, as addition to the currently covered markets of US, UK and Australia.


Simply put, the platform is doing for investors everything that the best human stock broker would, but orders of magnitude cheaper and quicker. It provides its over 85,000 users with actionable, well researched information on stocks in the form of beautiful and easy to understand infographics, helps them find new investment opportunities based on their preferences and provides them with detailed portfolio analysis.
But in many ways, Simply Wall St is also very unlike the traditional investment services. If you are a small or beginner investor you can use the platform for free on the Learner plan and transparency is such a big focus here that the analysis model is even open sourced.


“Stock brokers were once supposed to be helping retail investors succeed in the market. But they were too expensive and often serving their own interests rather than their client’s. So logically, most investors moved to discount brokerages, which are cheap, but are not providing any useful advice or help,” says Al Bentley CEO and founder of Simply Wall St.
Research studies show that the majority of retail stock investors today have no or very little idea about what they are actually doing .