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Thread: AIR NZ

  1. #14206
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    Quote Originally Posted by Beagle View Post
    I have a great way that Chris Luxon can save some of his $30m. Bring back past safety video's that are confirmed classics for example the safety in paradise video was a great one and would be very suitable for the summer season. Why spend hundreds of thousands (millions ?), on new video's every year when we already have interesting and humorous safety video's ?
    https://www.youtube.com/watch?v=q0tkeGPG_8Q From memory the P.C. brigade killed this one off early. Bring it back I say !
    Those videos didn't feature a gender neutral singer unlike the latest one..
    I use 'singer' in the widest possible context...
    You would believe the amount of PC bull...t ruling this place these days....

    I was on a flight earlier this month and I watched my fellow passengers around me while we were subjected to the video...
    Most looked away put their own headphones back on or sat there with a look of disgust on their faces!

  2. #14207
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    Quote Originally Posted by Benny1 View Post
    Those videos didn't feature a gender neutral singer unlike the latest one..
    I use 'singer' in the widest possible context...
    You would believe the amount of PC bull...t ruling this place these days....

    I was on a flight earlier this month and I watched my fellow passengers around me while we were subjected to the video...
    Most looked away put their own headphones back on or sat there with a look of disgust on their faces!
    I don't know how you can stand the absolute tsunami of politically correct nonsense these days to be honest.
    Their latest "safety" video comes in for special mention in the latest Showshine annual "awards" presentation with special mention of more sick bags required.
    https://www.nbr.co.nz/story/2018-rev...les-out-awards It would appear that multiple tsunami's of political correctness are about to be thrust upon the public as well whether they like them or not...I'm "so happy"
    Last edited by Beagle; 27-12-2018 at 01:45 PM.
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  4. #14209
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    https://www.stuff.co.nz/travel/news/...9000km-in-2018

    1700 km per flight...must be one of the few people that uses AIR to Europe on a regular basis..thought most business travellers had flicked them for that route. Perhaps one of their staff

  5. #14210
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    As a shareholder, must admit I've changed my mind on that safety video when realised how much of a marketing tool they have become.
    i.e. The Hobbit safety video has racked up over 2.7 million hits on You Tube, while the current safety video has already reached almost 2.3 million hits.
    After production costs, that's an awful lot of free advertising, a lot of it reaching into Asian & US markets.

  6. #14211
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    Quote Originally Posted by Blue Skies View Post
    As a shareholder, must admit I've changed my mind on that safety video when realised how much of a marketing tool they have become.
    i.e. The Hobbit safety video has racked up over 2.7 million hits on You Tube, while the current safety video has already reached almost 2.3 million hits.
    After production costs, that's an awful lot of free advertising, a lot of it reaching into Asian & US markets.
    I would not assume that all those looking at ¨trending¨videos on YouTube will necessairly jump online and buy a ticket with Air NZ. That cohort will buy the cheapest possible airfare which in most cases will not be Air NZ. I remain disgusted by this latest video, like most other passengers I´ve observed watching it on many flights, both domestic and international !!

  7. #14212
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    Quote Originally Posted by Blue Skies View Post
    As a shareholder, must admit I've changed my mind on that safety video when realised how much of a marketing tool they have become.
    i.e. The Hobbit safety video has racked up over 2.7 million hits on You Tube, while the current safety video has already reached almost 2.3 million hits.
    After production costs, that's an awful lot of free advertising, a lot of it reaching into Asian & US markets.
    While agree that there probably is some advertising merit to these videos... The whole point of them is to portray a safety message to the passengers on board..

    This is the primary purpose of these videos, and if that is not happening then why not just play a plain Jane boring video and put all the production costs into a proper advertising campaign?

  8. #14213
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    Quote Originally Posted by Benny1 View Post
    While agree that there probably is some advertising merit to these videos... The whole point of them is to portray a safety message to the passengers on board..

    This is the primary purpose of these videos, and if that is not happening then why not just play a plain Jane boring video and put all the production costs into a proper advertising campaign?
    I guess because,
    1) people avoid advertisements, they don't like advertising messages, they click off adverts as soon as poss.
    and 2) to buy that kind of Reach & Frequency across NZ, Aust, UK, Asia, US etc would cost $millions, & why pay when you can get it for free?
    So, lets name it/do a quirky safety video instead!

  9. #14214
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    Quote Originally Posted by Blue Skies View Post
    I guess because,
    1) people avoid advertisements, they don't like advertising messages, they click off adverts as soon as poss.
    and 2) to buy that kind of Reach & Frequency across NZ, Aust, UK, Asia, US etc would cost $millions, & why pay when you can get it for free?
    So, lets name it/do a quirky safety video instead!
    They need to keep the safety message clear..they will be slammed if there is an accident and passengers do not act appropriately in an emergency.

  10. #14215
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    Just watched the latest air nz safety video. I had no idea about the safety message it was trying to tell. Especially for those who are from non-English speaking countries, I believe many of them hardly can understand the message - air nz has a lot of passengers from different countries right? I recently had a flight with Qantas and their safety video was clear in message yet fun enough to watch.

  11. #14216
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    Quote Originally Posted by pg0220 View Post
    Just watched the latest air nz safety video. I had no idea about the safety message it was trying to tell. Especially for those who are from non-English speaking countries, I believe many of them hardly can understand the message - air nz has a lot of passengers from different countries right? I recently had a flight with Qantas and their safety video was clear in message yet fun enough to watch.
    I agree with that. Trying to be too hip and message lost about safety for the passengers

  12. #14217
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    Given the amount of whinging here about the video I am genuinely surprised that the share price is still as far above fair value as it currently is
    om mani peme hum

  13. #14218
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    I'm guessing there are about three posters on this thread (including me) that actually own Air NZ shares (maybe less) so not surprising that the "anger" has not hit the share price.

    I'm just really happy that oil is in the doldrums. What am I thinking...I'm hijacking the thread. Let's get back to the safety video.

  14. #14219
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    Quote Originally Posted by Snow Leopard View Post
    Given the amount of whinging here about the video I am genuinely surprised that the share price is still as far above fair value as it currently is
    It just means you could put a video of the all blacks playing tiddlywinks and AIR share price would still do well. They only put these videos on for legal requirements “health and safety”. Just a waste of money if no one understands the message and no one would know what to do if a plane did actually get into trouble.
    Last edited by Ggcc; 30-12-2018 at 07:53 PM.

  15. #14220
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    Latest Qantas safety video released 11 months ago, watched (almost) 259 thousand times on You Tube.
    Latest AIR safety video released only about 8 weeks ago, already watched (almost) 2.3 Million times on You Tube.
    They ain't watching it on You Tube for the safety messages. That's great marketing.

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