The beginners struggle

[kiora]

I assume you meant "rarely read...…", kiora?

Personally, I reckon percy's annual report checklist is about right. There's a few key numbers and ratios to be found in the balance sheet!

Oops thanks McD Now corrected.Percy's checklist about right for experienced investors but majorly off putting to new investors.They would likely just end up procrastinating.
The first check on the checklist should be checking on daily volume versus average volume.Shows up if an investment should be sold or bought(GTK ,I have never owned but stayed interested,daily volume signal yesterday)