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Thread: Me Today MEE

  1. #1
    Speedy Az winner69's Avatar
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    Default Me Today MEE

    Anybody in this?

    Ross and Baker and Lindsay involved

    Balance probably a goer as well.
    “ At the top of every bubble, everyone is convinced it's not yet a bubble.”

  2. #2
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    Cheers winner ,hadn't noticed it
    Key Highlights:
    • Completion of successful reverse listing transaction
    and listing on the NZX on 31 March 2020.
    • Cash reserves of $4.2m to support the planned growth
    strategy of the group.
    • Listing in 200 Unichem and Life Pharmacies through the
    Green Cross pharmacy network nationwide.
    • Representation of agency brands, LifeSpace, Artemis and
    SleepDrops
    • New Product Development Program
    o Hand Sanitiser launched in May 2020
    o Nine new supplements including Vitamin C,
    Magnesium,Vitamin B12 & D3 between June and
    September 2020.

    The group was listed on the NZX on 31 March 2020 as a result of a successful vote from the shareholders of the previously listed CSM Group Limited on 23 March 2020.
    After completion of the reverse listing transaction and the capital raise from the wholesale placement the group had cash of $4.2m at 31 March to support the planned growth strategy of the group.

    The result includes the trading for the twelve months ended 31 March 2020. The group consists of two start -up business the Me Today brand and the Good Brand Company.
    The Good Brand Company commenced trading in November 2018 and during this financial year added two new agencies as well as the sales and distribution for the Me Today brand. The Good Brand Company continues to invest in the distribution network and the extension of its sales team. As a result of this investment this division was loss making for the year ended 31 March 2020.

    The Me Today brand was created over the 10-month period to 31 October 2019. During this time the founders worked with creative design agencies, associates in the health and wellness sector, consumers and conducted research in the marketplace to develop the brand. The brand launched through the Green Cross network of Life and Unichem pharmacies on 1 November 2019. At 26 May Me Today branded product is listed in 200 Green Cross Pharmacies nationwide.
    The Group had revenue of $639k for the year before deducting the cost of marketing services provided by a customer resulting in reported revenue of $566k. The operating loss for the year from the trading of both the Good Brand company and Me Today divisions was $815k.
    In addition to the operating costs the group incurred reverse listing expenses of $190k and a reverse listing share based payment expense of $3.98m which results in an overall loss for the year of $4.98m
    As a reverse listing into a non-trading shell company, the accounting rules under NZ IFRS requires the difference between the net assets of the listed shell and the value of the acquired entity to be taken to the P&L as a share-based payment.
    New Product Development and Plans for the year ahead
    The strategy for the year ahead will be continued investment into growing the Me Today brand in New Zealand and in international markets. The group will also continue to invest in the Good Brand company sales network. As a result, the group will be loss making in FY21.
    The financial year ending 31 March 2021 sees a strong pipeline of new product development for the Me Today brand with the launch of the Me Today Protect+ Mist Hand Sanitiser 100ml in May 2020 and nine new products to be launched within the supplement range during the period from June to September. The new supplements will expand the Me Today range to include key single ingredient high dose offerings, such as: Vitamin C, Magnesium, Vitamin B12, & D3.

    Given the backdrop of the Covid-19 pandemic New Zealand will remain the focus for Me Today for the financial year ahead. The brand has great opportunity for growth in the New Zealand market. Accessing the Chinese market remains top of mind as this can be accessed through the local NZ community of daigou traders. The group also has contacts on the ground in China who are assisting with listing product on the T-mall platform as well as engaging with Chinese based marketing specialists.
    There has also been inbound enquiry from other markets around the world and the group is looking to continue discussions with the pharmacy channel in Australia. Discussions will be ongoing and when global restrictions start to lift, and the timing is right the group will look to formalise arrangements in overseas markets

    Me Today audited result to 31 March 2020 and Annual Report

  3. #3
    Reincarnated Panthera Snow Leopard's Avatar
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    An attempt to repeat the success of that last thing that everybody got really excited about and the SP did a parabolic curve (up and down) and I made lotsa money and then it was taken over at half the price I wish I could remember it's name but I can not at the moment but I think it started out as candles before it did skin stuff and the like and didn't some Royal use it?
    om mani peme hum

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    Legend peat's Avatar
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    Quote Originally Posted by Snow Leopard View Post
    An attempt to repeat the success of that last thing that everybody got really excited about and the SP did a parabolic curve (up and down) and I made lotsa money and then it was taken over at half the price I wish I could remember it's name but I can not at the moment but I think it started out as candles before it did skin stuff and the like and didn't some Royal use it?
    Ecoya by Trilogy International.

    Amazingly that worked out well for most.
    For clarity, nothing I say is advice....

  5. #5
    Reincarnated Panthera Snow Leopard's Avatar
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    Quote Originally Posted by peat View Post
    Ecoya by Trilogy International.

    Amazingly that worked out well for most.
    I knew the name would come back to me.
    om mani peme hum

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    Great another company selling supplements.

  7. #7
    Risk Manager for FTX
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    Just saw Beauden Barrett's wife is one of the directors.

    A fair bit of Turners on the board, which isn't inspiring. Might get renamed Turners Skincare

  8. #8
    Legend peat's Avatar
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    I hadnt heard of this but now am an expert after reading Brian Gaynors paywalled article in BusinessDesk in which he summarises with

    " Me Today is a sales and marketing organisation that distributes health and welfare products, mainly through chemists. It generated revenue of $407,333 for the nine months to Dec. 31, 2019, and recorded a net loss of $482,626."

    Gaynor certainly casts a few aspersions....
    For clarity, nothing I say is advice....

  9. #9
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    Quote Originally Posted by winner69 View Post
    Anybody in this?

    Ross and Baker and Lindsay involved

    Balance probably a goer as well.
    you 'avin a larf?

    I'm sure Balance will be all over it with the Sorenson's involvement.

  10. #10
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    Quote Originally Posted by peat View Post
    I hadnt heard of this but now am an expert after reading Brian Gaynors paywalled article in BusinessDesk in which he summarises with

    " Me Today is a sales and marketing organisation that distributes health and welfare products, mainly through chemists. It generated revenue of $407,333 for the nine months to Dec. 31, 2019, and recorded a net loss of $482,626."

    Gaynor certainly casts a few aspersions....
    The NZSA have a very interesting article on this in their latest issue of scrip. Backdoor nonsense is the theme I get from it.

    Whats interesting is the name Sorensen keeps on popping up in these backdoor things (Moose alluded to this a long time ago) and now it seems his sons also named Sorensen are following in daddy's footsteps.
    Last edited by blackcap; 06-06-2020 at 08:34 AM.

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