Companies to be run to benefit all, not just shareholders

[KJMLimited]

There is emerging evidence that companies which 'do the right thing' (my term for altruistic behaviour) perform better financially. Something to do with employees being well-treated, alignment to employee personal values, higher productivity, more efficient. There are SRI funds that outperform peers because these are the businesses they invest in. Not so dumb maybe?

[Norwest]

start a charity.. thats what they are for.
I'm not even a fan of company sponsorship tbh but it is more of an appropriate way to 'do good'. Comes out of the marketing budget.

Most people do sponsorship just to help out and because you can... but here's a real world example from last week, sponsoring a small local sports teams jerseys for $600 and getting the company logo put on them. After the first game, two jobs worth $12,000+, both the people said they had seen the logo on the jersey. I'm not saying this happens all the time but I tend to get most of my money I spend on sponsorship back and then some.