https://www.nzherald.co.nz/business/...VCCNMLSOB2S5XU

Tupperware company on brink of collapse, shares plunge 90 per cent

Tupperware, which has been operating for 77 years, may be on the brink of collapse.

Tupperware’s shares plunged 50 per cent when it issued a bleak warning that its future is in jeopardy.

The company, which sells storage and food preparation products, gained a cult following in the 1950s when women hosted parties to sell items.

But the company dropped a bombshell announcement in a US regulatory filing revealing there was “substantial doubt” about the company’s ability to continue and it had called in financial advisers to try to save the troubled brand.