Yes That's true, all I'm saying is that there may be a limited market given that a2 milk drinkers are likely to be less persuaded to buy ice cream as a group than non a2 drinkers. That's not to say that a2 milk drinkers wont buy a2 ice cream. Could be wrong, could taste delicious and it goes the same way as that milk chocolate that there was a high demand for. In other words it could sell on its taste rather than health benefits.
Would be more inclined to go for a2 unsweetened yoghurt or a2 cheese. Think these would fit better within their market IMO.
Bookmarks