ATM - A2 Milk Corporation Limited

**Balance** · 25-02-2021, 10:44 AM

Originally Posted by winner69

The margin problem all at Gross Margin level - probably all selling price related

Expenses were down $31m on pcp - a big chunk of that marketing

All that cash in the bank and they were pre-occupied with how NOT to spend it rather than spend it effectively, as Jayne wanted to do in marketing & promotion.

**imarktu** · 25-02-2021, 10:45 AM

As a bag holder at $21.40, I am also still here. Using this as an opportunity to watch and learn - has been really interesting to observe the discourse here.
Personally I'll probably look to top up at some point, perhaps around the $8 mark if (when?) it gets to that.

**Bjauck** · 25-02-2021, 10:48 AM

Originally Posted by Balance

Wait for the next downgrade - new CEO will want to well and truly clean out the cupboards, hire his own people and do a strategy reset.

Going to be heaps more expenses to be incurred in the year ahead.

His catch cry will be : ‘Short term pain for long term gain.’

Sounds like Jayne?

This had a share price that was full of froth for a couple years. At least there is no dividend to cut. Unfortunately I had not reduced my holding enough.

**bull....** · 25-02-2021, 10:49 AM

Originally Posted by imarktu

As a bag holder at $21.40, I am also still here. Using this as an opportunity to watch and learn - has been really interesting to observe the discourse here.
Personally I'll probably look to top up at some point, perhaps around the $8 mark if (when?) it gets to that.

not as if they are going to go bust , the million dollar question though is what is a good price to top up ?

**Waltzing** · 25-02-2021, 10:49 AM

3 baritone's or 3 basses ....

**Rawz** · 25-02-2021, 10:53 AM

Lots traded. It was at $4m turnover. I then came back 20mins later and refreshed to see $19m turnover.
A heap keen to sell. And a heap keen to buy.

**TLM54** · 25-02-2021, 10:54 AM

People are starting to cover their positions

**Ohdoyle** · 25-02-2021, 11:02 AM

Will be interesting to see what those shorting do today. That's another que to watch. I wonder whether they have been exiting their positions or doubling down. Guess I will find out next week.

I sold most my position this morning at a loss of 15 percent.

I mainly purchased this on the back of morning star analysis. The contrarion in me decided morning star cant be wrong about every stock. Haha but looks like they proved me wrong.

I kept 300 shares just for curiosities sake. I think that's the biggest loss I have ever turned from paper to real. It definitely hurts but serves me right for investing in something I had no real conviction for or insight into.