ATM - A2 Milk Corporation Limited

[longy]

Mmm just catching up with the results and market reaction. Not a happy day for my portfolio.

NZX SP price slaughter looks like an over-reaction to me (but time will tell.)

My biggest negative is the increased advertising/marketing spend, I just hope it is well targeted and well thought out.....in David Ogilvly's words, "I know half my advertising spend is wasted, trouble is I don't know which half."

I don't see much negativity with the report. I have no issues with the management spending money on business related stuff as it is a growth company still. The market is over reacted and A2 has been in this situation a couple of times before.

[dr_]

Craig off-loaded few volumes at open to shake up and the retails followed with that....compete over-reaction ....

[Ggcc]

I've done the same thing. A bit of a risk but surely the result doesn't justify more than a 15% reduction.

I got it for $14.36 so I feel happy for now

[NZSilver]

I got it for $14.36 so I feel happy for now

Yeah I doubled my holding at 14.35

[Chanchay]

The 9 million dollars in options going to one employee is a bit of a shock

[couta1]

The increased spend on marketing above expectation is the only reason that all projected metrics were not beaten, it's really that simple.

[silu]

Current pre-market matching on ASX at A$14.90. Maybe this time it was the NZX's turn of overreacting?
Still a great company btw. Happy to hold.

[Balance]

https://www.fool.com.au/2019/08/21/a...th-in-fy-2019/

Excerpt : "According to a note out of Morgans, it was expecting the company to deliver EBITDA of NZ$431.3 million in FY 2019. Morgans was one of the most bullish brokers covering the company, with the market consensus estimate a little lower at NZ$420.6 million. As you can see above, a2 Milk Company has fallen a touch short of expectations."

[Balance]

Current pre-market matching on ASX at A$14.90. Maybe this time it was the NZX's turn of overreacting?
Still a great company btw. Happy to hold.

Too early to tell - likely to see sp react as the big volume done this morning on NZX cross over to ASX.

[silu]

Too early to tell - likely to see sp react as the big volume done this morning on NZX cross over to ASX.

I know. I expect 15-20% fall on open with recovery later on in the day.