It is great to be cautious when investing and take on both sides of the argument. Having said that. Time and time again we have heard from the media about the headwind A2 will be facing, I call cry wolf. Some including myself are deaf to criticism about ATM and I am not concerned yet about the talk about others hopping into the A2 market. I am keeping an eye on these lower margins they speak of, but for now take it with a grain of salt.
The company mentioned a few years back that they loved the idea that more competitors were to become A2 milk producers. It supported their claims for the benefits of A2 protein milk even stronger. So until the figures prove otherwise, I will keep holding
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